Orel Ohayon

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Techsalerator's. Head of Marketing Lisa Michaeli sits down with Orel Emil Ohayon, founder and CEO of IGEO, to unpack the shift from ranking on page one to becoming part of the answer. Orel has already built and exited companies in automation, cloud services, and digital operations, and now he is helping brands measure how they show up across AI search.Together, they break down why traditional SEO is no longer enough, how GEO - generative engine optimization - actually works, and what determines whether a brand gets cited, mentioned, or recommended by AI. Orel explains the difference between SEO and GEO in plain language: SEO fights for clicks, while GEO fights for inclusion in the answer itself.You'll discover:-Where AI systems pull their answers from, including Reddit, YouTube, LinkedIn, G2, and more-Why structured data, pricing, testimonials, and methodology matter more than polished landing pages-How citation and mention visibility work, and why they are the new trust signals-Why some brands appear in Gemini but disappear in ChatGPT and Perplexity-How IGEO scans prompts, tracks visibility, and turns gaps into action plansOrel also shares the pivotal moment that convinced him search had fundamentally changed, including the story of hearing from both his developer team and his father that ChatGPT had become their default search tool. That realization turned into a business built for the AI era, with human-reviewed recommendations that help teams improve visibility without guessing.If you are a marketer, founder, or operator trying to understand how discovery works now, this episode is essential listening. The rules are changing fast, and the brands that win will be the ones that clean up their data, become canonical sources in their category, and show up where AI is already deciding what people see first.Perfect for anyone responsible for brand visibility, content strategy, data quality, or growth in a world where AI is becoming the front door to information.