Top Behavioral Data Providers
What is Behavioral Data? Behavioral data refers to the information collected from individuals' actions, activities, and interactions across various digital platforms and offline channels. It encompasses a wide range of behaviors, including online browsing habits, purchase transactions, social media engagements, content consumption patterns, and more. Behavioral data provides valuable insights into consumer preferences, interests, and intentions, enabling businesses to understand their audience better and tailor their products, services, and marketing strategies accordingly.